The incident you didn’t see coming usually sent warnings first! So stop waiting for a wake-up call… A near-miss doesn’t arrive with sirens but as a shortcut, a misunderstood sign, a rushed handover, a contractor guessing instead of knowing, a seasoned worker saying “it’ll be fine.” Then one day, a “minor lapse” becomes the metric nobody wants on the dashboard: TRIR, LTIR, DART, downtime, investigations, reputational risk. Many safety programs deliberately push for far more ne

In today’s industrial and corporate world, safety isn’t just a compliance requirement; it's a mindset. A truly safe workplace is one where every employee, contractor, and visitor instinctively values and practices safety every day. This mindset doesn’t develop overnight; it is cultivated through effective safety branding, a strategic approach that reinforces safety values, visual identity, and behavioral commitment across all levels. At AIQBQ, we believe that safety branding